Advertising Guidelines...

Advertising minutes per hour	None mentioned in the code.
Advertising revenue restrictions	None mentioned in the code.
Tobacco	Allowed with very extensive controls and regulations. Ads must not exaggerate the attractions of smoking, encourage people to smoke more, claim any health advantage . Women must not be shown smoking. See the code for more detailed guidance.
Alcohol	Prohibited.
Pharmaceutical	Allowed with extensive controls. Visual presentation of doctors, dentists, veterinary surgeons, pharmaceutical chemists, midwives etc. which give the impression of professional advice or recommendation are not allowed. Statements by people giving the impression of being qualified are also not allowed. Treatments for certain conditions may also not be advertised or may be advertised only with certain restrictions. Please refer to the code.
Gambling	Prohibited in all forms, including betting tips.
Contraception	Not allowed.
Medical	No reference may be made to a hospital test unless the Medical Committee of the hospital concerned is prepared to vouch for its validity.
Food and Beverage	None mentioned explicitly, apart from that the nutritional benefits of vitamins must not be overplayed
Personal	Advertisements for sanitary protection are not allowed.
Children	Special care and attention needs to be paid as to how children are represented and addressed in advertising. Issues relating to exploitation, security and hazardous situations should be carefully addressed. Children must be shown to be adequately supervised in their activities and be reasonably well behaved.
Women	Ads should only feature females when the product is of relevance to them. Where women are shown the emphasis should be on the product rather than on the female model. Social norms regarding dress, music, men and women together, dancing and music must be observed. Women must dress and be shown in environments consistent with the culture of Pakistan.
Claims	Irrelevant data and scientific jargon must not be used to make claims appear to have a scientific basis they do not possess. Evidence must be produced by the advertiser and their agencies to support testimonials / claims. No advertisement for a medicine or treatment may include a testimonial by a person well known in public life, sports, entertainment etc.
Product Placement	An advertisement must be clearly distinguishable as such and recognizably separate from the programmers. Guidelines are also issued on subliminal advertising which is not allowed.
Government Levy	None mentioned in the code. Publicities states that a Government charge of 10% applies to all television advertising. Selected products such as cigarettes, cosmetics and soft drinks carry a 15% levy.