Pakistan Advertisement in Television, Newspapers & the Internet

Advertising in Pakistan went from just two television channels (PTV/STN) and one radio channel to myriads of television (satellite and cable) and radio channels, not to forget the numerous digital communication methods available. Perhaps the event that provided the greatest push for advertising was the invention of the newspaper in the early seventeenth century. It was in conjunction with the newspaper that the word advertisement first came into use. It was used as a heading for the commercial announcements section of the news. In Pakistan, the typical newspaper is of regular rather than tabloid size, averaging about 20 pages per issue. Most newspapers have a weekend, midweek, and magazine section with several advertisments. All the leading newspapers, including Jang , Nawa-e-Waqt , Dawn , The NationThe News International , and Business Recorder. State-owned Pakistan Television Corporation (PTV) and Pakistan Broadcasting Corporation were the dominant media outlets, but there are now numerous private television channels. Various American, European, and Asian television channels and films are available to the majority of the Pakistani population via private television networks, cable, and satellite television (43 million Pakistanis have satellite television). Traditional marketing and advertising has become a thing of the past with the innovation and use of the Internet medium. With a variety of options and opportunities, the Internet has become the unique and innovative advertising medium. This medium not only provides prospects for all kinds of businesses and their communication, but it also presents a mean to flourish the message incorporating creative imagination and distinctiveness. Though the use of the Internet is growing at a very fast rate in Pakistan, marketers mostly are unaware of the advertising opportunities associated with this medium. However, you can access all leading newspapers through their online websites.