Branding/Advertising

Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under many circumstances, requires for the marketer to pay for message placement. Defined as a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action, it usually includes the name of a product or service and how that product or service could benefit the consumer. Its purpose is to persuade potential customers to purchase or to consume that particular brand. Advertising has long been considered as a method of mass promotion where a single message can reach countless numbers of individuals. Advertising is a medium of communication intended to persuade its projected audience through different media such as radio, television, billboards, newspapers and of course the internet. Sponsors usually pay for these messages and their sole purpose is to communicate an idea to a large number of people in an attempt to convince them to take a certain action.

Below please view an interesting video on integrated marketing strategies-