Located in the important regions of South Asia, Central Asia and the greater Middle East, Pakistan is the sixth most populous country in the world with an estimated population of 170 million people. The official language of Pakistan is English, but the national language is Urdu (similar to Hindi). An estimated 97% of Pakistanis are Muslim, with the remaining few percentage is made up of small groups of followers of other faiths. Culture life in Pakistan is very different from that in the United States. The Pakistani society is largely hierarchical, with high regard for their traditional Islamic values. With this in mind, how does the Pakistani cultural values affect the advertising media in the country? We will now explore the history of advertising in Pakistan, its effect on society, issues and concerns from the people and examples of different types of commercial advertisements.
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